How to Optimize Your Website for Local Search

13 Strategies to SEO Optimize Your Local Business Website
If you run a store-front business or offer a service that is within a specific local-based geographic area, then you will want to focus your marketing efforts on getting in front of local traffic.

Since many marketing initiatives are of a more global nature that don’t help you at all, there’s actually a few specific things you can do to ensure you get visible in front of the local people that you want to attract to your business.

Aside from using targeted Facebook and Google Ads, local search optimization can help your business be found in searches when people are looking for a business likes yours in their area.

So what can you do to get your website to rank better for local search?

Here’s 13 techniques to improve your rankings locally:

Make a list of local regions you’d like to rank for: This will include your city, your major metropolitan area, county, and province or state. Think about the neighbouring towns that your business can also service in addition to your own. Then create long-tail keyword phrases for each of these. For example instead of optimizing for “home staging”, you can optimize for several phrases including:”Yourcityhere home staging” “Yourmetroregionhere home staging”, “YourCountyhere home staging”, “Yourregionhere home staging” etc.

Add your business address at the footer of your website in text: This not only acts as a clue that shows Google you are a local business but also shows your website visitors that they are in the right place. Showing your location and the areas served on your website is vital for localized businesses. It’s also a good idea to embed a dynamic Google Map for good measure and ease of customers finding your location.

Add a link to your business on Google Maps: Check to see if your business is showing up on Google Maps and if not, add a submission to have it included. Not only will this serve to help customers find directions to your place, but it’s also another marker that tells Google where you are locally.

Write a web page or blog post dedicated to each local keyword phrase: Using the keywords and geographic locations throughout your website is also important for the search engines to keep you top of mind in their search results. I’m not a huge fan of this technique as it can crowd your website but you can create a local keyword phrase-based web page or blog post for each page including each service you offer to give those rankings a boost. Avoid adding these pages to the primary navigation if possible; however, they do still need to link back to your website home page in order to get indexed.

Optimize each web page to rank well for the keyword you are targeting: Put the keyword phrase in several spots in the wording and coding of your website pages including:

Meta keyword and description tags
File name or URL of the page. For example: best-home-staging-Abbotsford.HTML
Header of the page within an H1 tag
Sub headers of the page within H2 and H3 tags
File names of graphics used on the page
Hyperlinked text containing the keyword phrase, ideally located in the first and last paragraph of the page
Header tag using the keyword phrase at the end of the page
Regularly write and post new local content: Adding new content to a website, especially as a blog post, is important for all websites. Making that new content location-based with your keywords in it makes it even more valuable. This could be a press release about things you are doing in the community. You could do a review of a new local service or product. You can also create a recommended links page that shares information about other complementary local businesses.

Get back links on other local business sites: Ask other local businesses if you can trade links. When they post a link or recommendation to your website, it improves your own website rankings.

Take and share local pictures: Make a point to take pictures of your business doing things in local places. Name these pictures when you post them to your website or blog with file names including your local keyword phrases. When people go into Google Photo Search and look for “best home stager in Abbotsford,” if you have a photo with that file name, your image will come up at the top.

Reference local landmarks: If you are near any major landmarks, reference them on your website. For example if someone is typing “bedroom lamp shop near Grand Central Station” if you have that referenced on your website you can come up in Google searches for that phrase.

Use Alt tags: Make sure all the images used on your website have local keyword phrase file names and alt tags.

Create an XML map or Site Map: This makes it easier for Google to spider all the pages of your website.

Manually submit your website to local and niche directories: Using local directories and major directories with local listings is invaluable to getting your local business found. Directories such as Yelp, Foresquare. Moz, Hotfrog and Houzz are great places to start. Create a full profile and be sure to add lots of pictures.

Use Review Sites: Leverage the power of review sites. Create free business accounts with some of the big reviews sites like Yellow Pages, Insider Pages, Angie’s List, etc. and encourage happy customers and regulars to write reviews about your business. Good reviews can go a long way with your customers and the search engines
Once you have optimized your website for local SEO, there are other off-site methods you can follow to boost your local search results as well. So take the time to review your website and add local keywords, links, content and images and you’ll be on your way to getting more local customers.

Susan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Why Do I Need SEO For My Website?

SEO affects every website online and if you own an online business, you need SEO for your website.

SEO is short for ‘search engine optimization’. A website’s SEO helps to determine just how well it will rank on Google and the other search engines. Put simply, how high up on the results page the link to your website will show for a specific search term.

Does SEO Really Matter For Your Website?

The reason why SEO is important for your website is that good SEO results into more traffic, which can convert into more sales, more email list subscribers, more ads clicked, etc.

SEO has a greater significance for smaller websites as they probably don’t have as much of a budget to pay for advertising. Traffic from search engines is completely free.

Two Types Of SEO

There are two main sub-divisions or areas of SEO. These are on-page SEO and off-page SEO. Both help to make it rank better on search engines. But besides that, they are fairly different. You’ll need a mixture of both on-page and off-page SEO to make your website rank well.

What Is On-Page SEO?

On-page SEO relates to the steps you take on your website to optimize it for SEO. This includes:

Content: All the content material that you publish on your website that includes the keywords that people will use to search for that content will strengthen your on-page SEO. The keywords indicate to the search engines what your content is about, which will then boost your position in the rankings.
URLs: When you include a keyword in your URL, it optimizes your website’s on-page SEO.
Images: Images on your website have things called alt-text, which is not visible to your website viewers. You can include keywords in the alt-text that will be picked up by the search engines.
Site optimization: Your website hosting and design makes a difference to your SEO. Ensure your website is mobile friendly and has a fast loading speed.
Off-Page SEO
This involves a range of steps that can enhance your website’s ranking without changing anything on the site itself. It is often called link building and is a method of building links from other websites back to your website.

Backlinks are a sign of the value of the content on your website. The key aspect is to get links back from quantity websites. Also sharing links to your website from social media will boost your site’s search engine ranking because social media links are viewed as backlinks by the search engines.

How To Measure A Digital Marketing Campaign

Do you realize the fact that it isn’t possible to make a promotional campaign successful until you utilise multi-channel endeavours that are inspected carefully. If you have your own business or store that you wish to promote online, then it’s important to understand what entices a client lastly helps in building a relationship.

Keeping in mind the end goal to jump forward, an individual should think about analytical tools to plan for the future.

There are mainly three things that every business owner with an online presence need to concentrate on.

Activity & Actions That Need To Be Taken

Action measurements take after a basic approach. The move is made just for a positive result that helps in business development. There’s no need to check how well you have stayed active on the social media front. Instead, consider the number of clicks that result in a purchase or the situations when coupons are being downloaded. While business owners try to sell by utilising models, these are too complicated to handle and costly for advertising experts as well.

Engagement You Need Make

Each kind of engagement is not quite the same as others. For example, despite the fact that people have performed comparable activities, somebody may demonstrate more enthusiasm by watching a brief video than anyone who likes posts.

Moreover, it’s not worth when a man watches a video without sound. The assignment is uninvolved compared to watching recordings till the end. In any case, since there are no tools available for looking at engagement stages, a controlling guideline is proposed once you coordinate with a website developer.

Observation

Observation measurements enable you to make an impact of a message or any sort of content. The impact is measured indirectly through social tuning in, reviews and well characterized search. The adjustment in the measurements can be reduced through conversions when awareness ascends a bit. If you have extra time for work, at that point you can contact a renowned SEO (Search Engine Optimisation) organization to achieve the desired results.

Here are two tools that you can’t ignore when it comes to digital marketing.

Google Analytics

If you have to monitor performance of the website, then Google Analytics is clearly an astounding weapon. An entrepreneur can measure advertising ROI and track Flash across social networking platforms. Actually, you can see data related to the site.

Webmasters

Another valuable tool for website optimisation is the Webmaster. Such a sort of tool offers insights that connect with content, indexing status, and how the site should look according to the impression of visitors. Apart from that, the expert can likewise see major technical errors on the site. In general, the reports enable you to make and execute the best digital marketing steps.

Effective Link Building Tactics That You Should Try Out

Link building is one of the most critical factors of search engine optimisation or SEO. If you want to stay ahead of the competition, you need to implement result-driven link building techniques that will fetch you better links than others. So, take a look below at some of the potent link building strategies that you can consider using.

# Blog Commenting

Even though this link building method is a topic of debate amongst SEO, its effectiveness has never been denied. You simply have to steer clear from partnering with professional link builders who employ use commenting software. Also, you must not try too hard to push in keywords in your comment.

# Internal Linking

Internal linking is one of the easiest of all link building tactics. This is because the location of the link is within your website and that provides with free reign to manipulate the links for the search engine crawlers. When done correctly, internal linking assists search engine spiders in finding new content in your website. Furthermore, it makes it easier for your visitors to navigate your website and quickly find the information that they are looking for. The best place to insert internal links is inside of your article, but make sure not to cluster them at the end of your content.

# Paid Links

Paying for links can significantly increase the chances of your website in obtaining a top position on search engine rankings. However, you need to be careful when selecting the blog or website, the best webpage and the ideal spot on the page for your link. If the link is placed within an article itself, it will be best for you. Make sure not to use link brokers as they never provide any good links. Refer to professional SEO experts to understand the finer details of how paid links work.

# Social Media

Social media links are all nofollowed, which means that when it comes to building page rank, they are practically useless. However, when making use of social media, building page rank is not the motive. The main purpose is for your links to grab the attention of the people in various social networks. With this link building tactic, you can look forward to getting links from outside of the social networks, via the people who are inside them.

# Guest Blogging

Guest blogging continues to be the simplest and effective of all link building techniques. They are also the most popular. But, guest blogging has changed over the years. In order for your blog to be published on a high authority website, you need to make sure that the blog is meaningful, relevant and provides value to the readers. You need to thoroughly browse the Internet to find websites in your niche that accept guest blog submissions. Your blog must be crafted in such a way that it compels readers to know more by clicking on your company link provided in the author bio. Alternatively, you can also find and request an influencer to become a guest blogger for your own blog section. With an influential person blogging on your website, links will follow quite naturally.

# Infographics

In the realm of SEO, link building using infographics have been quite effective. However, a successful infographic link building campaign is only possible if you pick a topic that is relevant to your domain and also interesting with a lot of information. Once you have put together an infographic, building backlinks will be as easy as reaching out to popular bloggers and submitting it to their directories.

The above-mentioned strategies are generalised and not specific to any one industry. If you want a more tailored solution for your business, it is highly recommended that you reach out to a link building agency with experience.

« Newer posts