Link building is one of the most critical factors of search engine optimisation or SEO. If you want to stay ahead of the competition, you need to implement result-driven link building techniques that will fetch you better links than others. So, take a look below at some of the potent link building strategies that you can consider using.
# Blog Commenting
Even though this link building method is a topic of debate amongst SEO, its effectiveness has never been denied. You simply have to steer clear from partnering with professional link builders who employ use commenting software. Also, you must not try too hard to push in keywords in your comment.
# Internal Linking
Internal linking is one of the easiest of all link building tactics. This is because the location of the link is within your website and that provides with free reign to manipulate the links for the search engine crawlers. When done correctly, internal linking assists search engine spiders in finding new content in your website. Furthermore, it makes it easier for your visitors to navigate your website and quickly find the information that they are looking for. The best place to insert internal links is inside of your article, but make sure not to cluster them at the end of your content.
# Paid Links
Paying for links can significantly increase the chances of your website in obtaining a top position on search engine rankings. However, you need to be careful when selecting the blog or website, the best webpage and the ideal spot on the page for your link. If the link is placed within an article itself, it will be best for you. Make sure not to use link brokers as they never provide any good links. Refer to professional SEO experts to understand the finer details of how paid links work.
# Social Media
Social media links are all nofollowed, which means that when it comes to building page rank, they are practically useless. However, when making use of social media, building page rank is not the motive. The main purpose is for your links to grab the attention of the people in various social networks. With this link building tactic, you can look forward to getting links from outside of the social networks, via the people who are inside them.
# Guest Blogging
Guest blogging continues to be the simplest and effective of all link building techniques. They are also the most popular. But, guest blogging has changed over the years. In order for your blog to be published on a high authority website, you need to make sure that the blog is meaningful, relevant and provides value to the readers. You need to thoroughly browse the Internet to find websites in your niche that accept guest blog submissions. Your blog must be crafted in such a way that it compels readers to know more by clicking on your company link provided in the author bio. Alternatively, you can also find and request an influencer to become a guest blogger for your own blog section. With an influential person blogging on your website, links will follow quite naturally.
In the realm of SEO, link building using infographics have been quite effective. However, a successful infographic link building campaign is only possible if you pick a topic that is relevant to your domain and also interesting with a lot of information. Once you have put together an infographic, building backlinks will be as easy as reaching out to popular bloggers and submitting it to their directories.
The above-mentioned strategies are generalised and not specific to any one industry. If you want a more tailored solution for your business, it is highly recommended that you reach out to a link building agency with experience.